Application design & brand hero campaign
The Galeco application is a modern tool that assists in assembling Galeco gutter systems, giving assembly workers the freedom to watch and/or read the manuals.
At the same time, Galeco invited us, their long-term customer, to develop a concept, design a key visual, and execute materials for a brand hero campaign. Galeco chose the world-renowned volleyball champion Wilfredo León because they and he share values such as family, hard work, and innovation.
The main idea for the first year of our three-year advertising commitment was "Let's play together," particularly in 2020, the year of the Volleyball World Cup. We started with photoshops inspired by the NBA campaign, where perfectly captured photos combine typography and design elements into one, hot, striking image. In the studio, we prepared stills, motion graphics, and cinemagraphs for every part of the creation, such as the key visual, billboard campaign, press advertising, and digital execution (app, website, and social channels).
One part of our creative activities was designing a concept for the application that transforms the sports and entertainment experience into "pure knowledge" and allows users to get to know their favorite player better.