Motife came to D*Studio with high expectations due to its strong presence in Krakow's startup community.
They required an extended web service to expand their reach to new clients. The client's team expected beautifully designed results that would be accessible for all users. One of Motife's initial challenges was finding a partner who could wisely choose to design and develop tools. An easy way for the team to make changes and updates was also a huge focus throughout the design process and beyond.
The first part was fully designed in Figma and served as a starting point for web service design, brand book creation, marketing materials, and their precious child - the Report about IT Market in Poland. Everything was designed based on a uniquely developed visual direction.
The second part focuses on creating a complete service in Webflow based on the design direction provided in Figma.
This will include making necessary adjustments and adding custom interactions and animations as per the client's needs and expectations. That part was highly collaborative, mainly with Nicolas Cormier (Motife’s Marketing & Growth Manager). The scope of work tripled as the client decided to expand the service and integrate it with marketing tools like HubSpot. We also had to expand the part of the service dedicated to insights. To enable client participation in real-time design and content work, we had to develop a universal name for the CSS styles that would be understandable to the client. SystemFlow assisted us in this effort.
Working with content and adjusting it to modern web design has also led the client to opt for a dedicated photoshoot session, which gave the whole project a much more authentic character. The photoshoot was done by Piotr Markowski. Last but not least, during Webflow development, the brandbook was updated to create a new social media image style.