Security Systems, Information & Communication Technology, and Audiovisual systems are the areas of expertise of Technostrem.
We have been commissioned to prepare a universal rebranding for our partner, which we are excited to take on. Our goal is to deliver a comprehensive and cohesive rebranding strategy that aligns with our partner's vision and values.
Branding workshops were a crucial first step in the rebranding process. They allowed us to gain a better understanding of the brand, its values, and the client's needs. This understanding informed the entire rebranding strategy, ensuring that the new brand aligned with the client's vision and values. By taking the time to conduct these workshops, we were able to ensure that the rebranding process was comprehensive and cohesive, and that the end result was a brand that truly represented our partner.
As an output, we have created a stylescape, which is a visual representation of a brand's visual identity. It is a collection of images, typography, colors, and other design elements that help convey the overall look and feel of the brand. Stylescapes are used early in the branding process to help establish a brand direction and ensure that all subsequent design work is cohesive and aligned with the client's vision and values. By creating a stylescape, we could work together to refine the brand's visual identity before moving on to creating a logo and other branding materials.
The next step in the rebranding process was to create a brandbook. A brandbook is a comprehensive guide that outlines the rules and guidelines for using a brand's visual and verbal elements. The brandbook included detailed information on typography, color palettes, imagery, and tone of voice. We wanted to make sure that all branding materials were consistent, so we created a set of rules that everyone could follow. By doing so, we could ensure that the brand was represented in a clear and cohesive manner, which would help it stand out in a crowded marketplace. Furthermore, the brandbook served as a valuable resource for new employees and partners, as it provided them with a clear understanding of the brand's identity and values.