Motife
Brand & no-code build
A crafted creative direction built to elevate brand expression.
A brand and web platform that tripled in scope, designed and built end to end.
(Research)
Motife came to me with strong standing in Kraków's startup community but needed a web presence to match it - one designed by a partner who could handle both design and development, not hand the project between two.
(Process)
I designed the full system in Figma first - brand book, marketing materials, and their IT Market Report - then built the complete site in Webflow myself, working closely with Nicolas Cormier, Motife's Marketing & Growth Manager. When the client expanded scope mid-project to integrate HubSpot and add a dedicated insights section, I built a custom, client-readable CSS naming system so their own team could make updates independently - still visible today at motife.com.
(Impact)
The work extended beyond the core deliverable - a dedicated photoshoot with Piotr Markowski gave the brand an authentic, human character, and the updated brandbook carried that same visual language into social media, so the identity held together everywhere the client showed up, not just on the site.
(Results)
Scope
expanded 3x mid-project
Delivered
full build, self-maintained by the client's team
