Prime Analytics
Brand identity, marketing toolkit and bilingual website
A complete brand, a marketing toolkit in Figma and a bilingual FR/EN website, built for a Finance, Data and AI consultancy serving banks and insurers across EMEA.
Turning a Finance, Data and AI consultancy into a brand banks and insurers recognise, with a system its own marketing team runs without us.
(Leadership)
I led the whole project end to end: brand strategy, visual identity, the Figma communication system and the Webflow build. Working directly with the firm's leadership and marketing team, I shaped every deliverable so it could be handed over and run day to day by the client, in French and in English.
(Process)
I started from the new brand guidelines and the firm's positioning: expert consultants serving banks, insurers and multinationals across EMEA. From there I designed the identity, then turned it into a Figma template library covering the whole marketing communication, so the client's team can produce new materials on its own. The last step was a bilingual FR/EN website in Webflow, structured around a CMS the marketing department manages without developer support.
(Scale)
Beyond the core brand, I built the pieces that let it scale: a set of more than ten icons for AI agents deployed in other companies, and offline materials that strengthened the firm's presence at industry events. Every asset was designed on the same system, so new formats stay consistent without starting from scratch.
(Results)
New clients won
3 new clients
New implementations
10+ delivered
